Hey there, fellow wanderers! I'm the Traveling Designer Traveler, your friendly local Seoulite blogger, always excited to share Korea’s hidden gems with curious explorers like you. Through my Korea Travel Diary blog, I’ve been giving you insider tips on everything from bustling street food scenes to serene temple hideaways. If you’re dreaming of a trip to Korea, stick around—because I’ve got your back with authentic, easy-to-follow advice tailored for foreigners navigating this vibrant country.
Today, let’s dive into a slice of Seoul’s soul in Jung-gu, the true heart of the city. We’re heading to Taegukdang, Seoul’s oldest bakery, where history meets heavenly bites. Founded in 1946, just a year after Korea’s liberation from Japanese rule, this place isn’t just a bakery—it’s a living time capsule. Imagine stepping into a space where the scent of fresh bread mingles with stories of resilience and national pride.
The founder, Shin Chang-geun, named it “Taegukdang” after the taegeuk symbol on Korea’s flag, even designing the iconic mugunghwa (rose of Sharon) logo. From its humble beginnings in Myeong-dong to its relocation in Jangchung-dong in 1973, the bakery has been charming locals (and now you!) for over 70 years.
With recipes blending Western techniques and Korean creativity, it continues to serve treats that feel like both a warm hug and a fresh discovery.
- Getting There
- A Taste of History
- Here are my must-try picks
- Strolling Through Jangchungdan Park
- Highlights include
- Why This Duo Belongs on Your Seoul Itinerary
Getting There:
Public Transport Made Simple
One of Seoul’s travel perks is its fantastic public transport—cheap, efficient, and foreigner-friendly. You don’t need a car to explore. Taegukdang’s main branch is at 7 Dongho-ro 24-gil, Jangchung-dong 2(i)-ga, Jung-gu, Seoul. English signage is everywhere, and with a T-money card, subway rides cost about 1,250 KRW.
Take the AREX train to Seoul Station, switch to Line 1, then Line 3 at Jongno 3-ga, and hop off at Dongguk University Station. Exit 2—Taegukdang is right there.
From Myeong-dong, take Line 4 to Chungmuro, transfer to Line 3, and get off at Dongguk University. From Insadong, use Jonggak Station, switch at Jongno 3-ga, and do the same.
Line 2 connects you smoothly to Euljiro 3-ga, where you can transfer to Line 3 and reach Dongguk University easily.
A Taste of History: What to Try
Step inside and you’ll be greeted by a retro-modern vibe: glass cases filled with golden loaves, upstairs seating with views of Jangchung Gymnasium, and even a small museum corner with vintage baking tools. Prices are very reasonable, with most items between 2,000–5,000 KRW.
Here are my must-try picks
A crispy wafer sandwich with silky ice cream—refreshing, nostalgic, and unique.
A fluffy bun stuffed with veggies, ham, and mayo. A post-liberation invention that’s hearty enough for a meal.
Moist, honey-sweet sponge cake—perfect with a retro dabang coffee.
Old-style shaved ice with red beans, condensed milk, fruit, and rice cakes. Light, refreshing, and pure Korean summer vibes.
Strolling Through Jangchungdan Park
After satisfying your sweet tooth, take a 5-minute walk north to Jangchungdan Park, a peaceful retreat at the base of Namsan Mountain. Once the site of a shrine built in 1900, it now blends history and greenery with shady paths, ginkgo trees, and independence monuments.
Highlights include
- Supyo Bridge – Seoul’s oldest stone arch bridge.
- Path of Patriots – statues and memorials honoring Korean heroes.
- Seasonal beauty – cherry blossoms in spring, fiery leaves in autumn.
Locals often play gateball here, and families picnic under the trees. The loop takes about 30–45 minutes, but you’ll want to linger by ponds, waterfalls, and pavilions.
From the park, it’s easy to continue your day with a visit to the National Theater of Korea or a cable car ride up Namsan for panoramic city views.
Why This Duo Belongs on Your Seoul Itinerary
Taegukdang and Jangchungdan Park together create a perfect half-day itinerary—history, flavor, and relaxation all in one. It’s low-key, photogenic, and deeply Korean: honoring the past while embracing the present.
As I close my sketchbook from yet another outing, I’m reminded that travel isn’t only about flashy Instagram reels. It’s about savoring timeless flavors, walking through history, and feeling the heartbeat of a city.
So, what’s your must-try Korean treat? Drop a comment below, and don’t forget to follow 'Korea Travel Diary' for more authentic travel tips.
*Today's post was a brief introduction to Taegeukdang. I'll soon share photos I took and a review of my visit. Stay tuned!
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